Search Engine Optimization (SEO) plays a crucial role in digital marketing and eCommerce. If you want your products to stay on top of Amazon’s Search Engine Results Page (SERP), you must keep your listings updated with the trends. Google SEO is slightly different from Amazon algorithm or A9. Therefore, to keep up with Amazon’s dynamic and unique algorithms, you must do a few things.
How to Be Updated with Amazon Algorithms
- Optimize your Listings – In a previous blog post, you will find the steps on How to Optimize your Amazon Listings. Your first step is to extract your top keywords and include them in the title, which is the first thing that buyers would see. As Amazon stated, buyers have to find your products first before buying them. A good product title should have 200 words and have the following: brand, product name, color, size or packaging, and quantity.
In addition, your product description should be clear and concise. It should have a clear description of what your product is and how it benefits your consumers. You always need to address the question, “What’s in it for me?”
- Improve your Conversion Rate – How do you do this? By having optimized A+ content, PPC (Pay-Per-Click) ads, and responding to reviews and feedback appropriately.
Audit your images and remove any outdated ones. Make sure the images are clear and do not distract consumers from the actual product. You can also tell a story using videos as they catch the attention of more people. Make sure you follow Amazon’s guidelines when using images and videos.
Responding to questions also increases conversions. It also helps people with any doubts they may have in purchasing your product.
- Address Customer Feedback – Positive feedback promotes customer retention. But what about the negative feedback? Customer feedback refers to your performance as a seller. Unfortunately, shipping issues are also part of the feedback. When you are an FBA seller and you received negative feedback about fulfillment, you can escalate this to Amazon by creating a case. Otherwise, the feedback is automatically removed by Amazon. If the feedback is about something else that may reflect on you as a seller, it is very important to acknowledge the issue, apologize for the inconvenience, and offer a resolution. Make sure that your responses are timely and professional so it is important to check on these regularly.
Same with customer reviews. Customer reviews are buyers’ opinions about your products. Would-be buyers check out these reviews because they trust the people who already experienced your product. Make sure you address negative reviews professionally and offer resolution if they are unhappy with the product. Make sure you have clear guidelines on replacements and refunds.
Keeping up with Amazon algorithm changes does not only mean improving SEO on your listings. Your main goal is to increase your product’s visibility, which would eventually lead to sales. You can do this by optimizing your listings, increasing conversions through ads and marketing campaigns, and responding to customer feedback and reviews. This way, consumers would be aware of your brand because you are actively communicating with them and addressing their needs and concerns.
If you want to know more about optimizing your listings or updating your Amazon marketing plan, give us a call and we’ll help you out.
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”-Seth Godin, American author, entrepreneur, marketer, and public speaker