As a small business owner and seller on Amazon, you have to admit that it is a lot of work to increase your profits. Earning big on Amazon does not happen overnight and it entails a lot of planning, strategizing, and marketing.
If you want to be a successful seller on Amazon, you have to know how to play the game. As you know, Amazon is big on customer service so your marketing strategies should be aligned with their “customer-first” perspective.
Let’s break it down into 5 actionable steps and see what it takes to become a successful Amazon seller:
5 Steps to Successfully Sell on Amazon
- Create a Team
If you want to be successful in a business, do not do everything. It is better to hire a team of experts who can focus on different tasks as needed. For example, you should have a dedicated person for marketing, another for inventory management, and another for social media. When you try to take on all the tasks, you end up missing out on the small but crucial details. As a business owner, you will now have time to focus on business growth. It also helps you see from a bird’s eye view what needs to be done. As a business owner, you should learn how to delegate the tasks so you can focus on the more important aspects of your business. Who knows? You may also gain some creative ideas from your team.
- Innovation is the Key
When you come up with a brilliant product idea, you always have to ask these crucial questions from a customer’s point of view:
- What’s in it for me?
- How different is it from other products?
- Is it something worth investing in?
If you already have existing products, think of how you will market your product as something unique. This is where the research comes in. Create a swipe file and compile information from competitors and similar products. A word of caution though: a swipe file is NOT for copying but to build inspiration from.
- Create a Good Product Branding and Packaging
Building your brand helps customers define your brand’s perceived value. If you are a start-up seller, your brand name must be relevant to your product line. Choose a unique brand name that customers will easily remember and associate with your products. Hire a good graphic designer to create a catchy logo and design your packaging with your brand colors. Don’t forget to trademark your brand name to save you from counterfeit sellers and claims.
If you already have an established brand and are not gaining the visibility that you want, maybe it’s time to rethink your marketing strategy. You can try to tap into influencer marketing, which is an effective way to extend your brand’s reach. You can also re-create your marketing copies and make them more relevant to the times. Marketing is dynamic as it changes along with the consumers’ needs and wants. What worked in the past may not work in the present.
- Develop Brand Perception
As mentioned previously, your marketing copies may have been effective in the past but not in the present. Due to the changing times, people’s attention spans have also changed. Catchy images with CTAs may have worked and generated conversions but not now. At present, videos are the in thing.
Work with a video editor or even an influencer to create videos that demonstrate your product’s features and benefits. Influencers are effective because they are real people who have tried and tested your products. When someone popular uses and endorses your products, that means that your product is really good and worth sharing.
You can also hire a professional photographer and graphic artist to capture product images and convert them into high-quality lifestyle images that you can use for ads and A+ content.
Speaking of A+ content, make sure that they are still relevant. Evaluate your A+ content and listings and update the keywords and content to align with the current trends.
- Small Things Count
Remember that Amazon is customer-centric. Thus, come up with small “gifts” that will be helpful to your customer or will leave an impact. Add a “Thank You” card with a personalized message, offer a discount for their next purchase, or add a free product that goes well with the main product. For example, if you sell a baking sheet, throw in a silicone mat or potholder to go with it that’s also sold in your store.
To be a successful seller on Amazon entails a lot of work, but that doesn’t mean you have to do all of it. Have a team who can focus on branding, product design, social media and marketing, and customer service. This helps you as the business owner focus on business growth by coming up with innovative ideas to develop your business. Not sure where to start building your business? Give us a call and we’d be glad to help you get started!
“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.”— Jeff Bezos, founder of Amazon