Amazon Prime Day this year is somewhat different and special. The biggest shopping event is scheduled a month earlier, on June 21-22, which also signals the start of summer. As more and more businesses open, people start to go outdoors and go back to their pre-pandemic lives. The trends in online sales are also changing. Items such as clothing, jewelry, and party supplies are slowly gaining traction in the market again.
The pandemic has changed the way consumers spend their money. Since a lot of people have lost their jobs or incurred additional medical expenses, most have learned to save their money and buy only the essential items. This has greatly affected many businesses, most especially retailers with physical stores. People opted to purchase goods online, even groceries to avoid going out. According to a recent survey, 74% of consumers browse Amazon for products as compared to just 49% who flock to search engines such as Bing and Google. Thus, Amazon remains the top eCommerce platform. Now that is a good reason why you should get ready to join Amazon Prime Day.
As a seller, your marketing strategy should be different. Since people are more careful about how they spend, you should be creative in how you present your products. Creating the need is the most important aspect of your marketing strategy. Now, that’s not all. Before you even start with your campaign, make sure the logistics are already ironed out. Otherwise, you will lose credibility if you say you are going on sale then back out due to logistics problems.
Here are some tips to help you prepare for Amazon Prime Day:
Tips for Amazon Prime Day
- Dates to Keep in Mind – First thing you’ve got to do is to send in your inventory to Amazon FBA. To avoid stockouts and additional shipping fees due to expedited shipping, make sure your inventory is in place by the following dates:
- 30th May: India
- 31st May: U.S. and Canada
- 1st June: Australia and Mexico
- 6th June: U.K., Germany, France, Italy, Spain, the Netherlands, and Turkey
- 7th June: U.A.E. and Saudi Arabia
- 13th June: Japan
Read more about Amazon Prime Day deadlines in this article.
- Choosing your Inventory
You don’t just register all your products for Amazon Prime Day or any sale. You have to choose which of your products will sell well. Otherwise, you will end up losing money. Here are some guidelines on how to choose your Amazon Prime Day inventory:
- Already in-stock and can be replenished easily
- Product must have at least 15 reviews or more
- Product must have a 3.5-star rating or higher
- Must include optimized images
- Must include branded and keyword-optimized content
- Optimize your Listings
Your listing should first catch the attention of buyers before they even consider it. No matter how affordable or valuable your products are, if they don’t catch the attention of the consumers, then they will ignore them. Check your title, description, bullet points, and images. Make sure they are updated with high-quality relevant images and new keywords. Check out our blog on how to optimize your listings for more information.
- Use Varied Sales Tactics
You don’t even have to wait for Amazon Prime Day to hold a sale. You can have a pre-Prime Day sale or a summer sale. Here are some strategies to help you unload your inventory:
- Adjust your listing price
- Use Amazon coupons
- Offer Lightning Deals
- Create a Marketing Strategy
Now that you have completed all the logistics, it’s time to let the consumers know about your products. Ads are a perfect strategy for driving strategy to your listings. Make use of Amazon’s PPC and ads so that your brand will gain recognition.
In addition, you can also use Facebook, Instagram, and Google ads. Don’t forget to use Amazon’s Attribution Program if you are one of the lucky brand registered owners. This is a perfect way to measure how many people visit your landing page or browse your listings.
If you use Facebook ads to direct traffic to your Amazon products, create a landing page that will showcase your Prime Day deals or bestsellers. This way, buyers will not get overwhelmed with so many items to choose from.
It’s about time you start prepping for Amazon Prime Day and get back on track. Next to Black Friday, Amazon Prime Day is among the best times to go shopping so make sure to grab this opportunity.
Need help in optimizing your listings or managing your inventory? Contact us and we’ll be glad to help you get started.
“Prime Day sale is very beneficial for shopping lovers. You can get several discount offers on several products. Don’t miss it.”–https://thebrandboy.com/amazon-prime-day-messages/