Facing Coupon Errors on Amazon? Understanding the New Sales History Requirement

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Have you been encountering coupon errors on Amazon lately, with the dreaded “no sales history” error message popping up? You’re not alone. In March 2024, Amazon introduced new coupon pricing requirements aimed at enhancing customer trust and the overall shopping experience. This included a critical change: products now need a sales history to be eligible for coupon promotions.

This new policy can be frustrating, especially for sellers launching new products. What can be done? Here’s a breakdown of the situation and how to navigate it:

Why the Change?

Amazon wants to ensure that coupons translate to genuine savings for shoppers. By requiring a sales history, they aim to eliminate deceptive practices where sellers inflate prices before offering a “discount” that brings the price back to normal. This fosters trust and transparency, benefiting both sellers and customers.

What This Means for You

If you’re introducing a new product, you won’t be able to utilize coupons right away. The key is to build that sales history.

Here are some strategies:

Focus on Organic Sales: Optimize your listing, run targeted PPC campaigns, and leverage social media promotion to drive organic sales and establish a baseline price.
Discounted Launch Pricing: Consider offering a temporary discount on the product itself instead of a coupon. This can attract initial buyers and create a sales history.
Bundle Deals: Bundle your new product with established items and offer a discount on the bundle. This leverages existing sales history while promoting your new offering.

Remember, these initial sales establish your “was price” and recent lowest price, which are crucial factors when creating future coupons. Once you have a sales history built, your coupons will be eligible for approval as long as the discount falls within the 5% minimum and 50% maximum range and the final price is lower than the “was price” or the lowest price in the past 30 days.

Other Coupon Errors on Amazon

If you’ve been selling on Amazon for several years now, you would know that these new coupon pricing policies pose more challenges for sellers than what they seem. For one, the calculations for the discount looks “intriguing.”

In one of the Amazon forums, you will notice that sellers are complaining that Amazon is requiring them to lower prices so they can apply the discounts. As of this writing, there has been no specific explanation from Amazon. The problem is, the discount is counting against the Reference Price and not the List Price.

Stay Informed, Stay Ahead

While this new policy requires some adjustments, it ultimately aims to create a fairer and more transparent marketplace for everyone. By understanding the reasoning and implementing these strategies, you can ensure a smooth transition and continue offering attractive promotions on your new products.

For further resources and discussions, check out the official Amazon Seller Forums: https://sellercentral.amazon.com/seller-forums

facing coupon errors on Amazon

“It’s not what you sell that matters as much as how you sell it!”

– Brian Halligan

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