Your products and services should be easily available online. Brand visibility is the best way to get customers to recognize your brand. However, SEO or search engine optimization is not the only method to build online presence.
Of course, our goal is to always land on the top 10 of SERPs (Search Engine Results Page). This means that when people use keywords to search for a product or service on Google or any search engine, they will immediately see your brand so they don’t have to look for others. The idea is that when your product is popular, it must be good.
If you have your website, the first step is to optimize your web pages and make sure that it is SEO-friendly. However, if your brand is not showing up on the first page, don’t despair. There are still a number of ways you can increase your online visibility. Read on…
How to Build Online Presence
- Build your email list
People still rely on emails. Based on this article, around 4 billion people around the world still use email. Social media does not even come close. Facebook has 2.2 billion users while Instagram has about a billion. Thus, email is still one of the best communication tools you can use to build your online presence.
To build an email list, you can run a Facebook ads campaign to collect leads. You can also have pop-ups on your website and give customers a coupon in exchange for their email address. You can also run a survey and have it posted online.
- Create Value by Being Active
When customers leave you feedback or reviews – negative or positive – always respond to them. Showing people you are active online gives them the impression that you really care about your customers and your brand.
In addition, being active on social media does not only mean posting content. Make sure that you acknowledge their likes, comments, and messages. Engage with your customers and they will surely appreciate it. This would give them the impression that you are reachable should they have problems with the products or services they got from you. Additionally, you create a buzz around your brand and get everyone talking about it.
- Track Analytics
Analytics help you determine where your audience is coming from, what content they like, what gadgets they use, and what platforms they frequent. This will help you create more content that is targeted towards these users. You can also find out, based on their demographics, what interests they have. Therefore, you can create more content that will create more interest in your brand.
- Personify Your Brand
Do you have a persona that reaches out to your customers? If not, then it’s time that you should. A persona shows your target audience that there is a person behind your brand who cares about them. This persona represents your brand’s voice and is the main customer service agent behind your brand.
Having a clear and open persona entices your customers to communicate with you and favor your products or services. This also helps increase your online presence.
- Coordinate with Influencers
Influencer marketing is another method that helps you gain more audiences and customers. People look up to these influencers simply because they are popular. So if your brand is being used by an influencer, then it must be good. When people talk about your brand more, you get more recognition.
Make sure to research the influencer’s audience and make sure that they are your target audience.
Conclusion
Building your online presence can be tedious. But once you get the hang of it, it will be a breeze. One of your best bets is to automate. For example, send weekly email updates, newsletters, or email communication at regular times. Schedule your posts on social media. When your content goes out regularly, people will expect them and will look forward to seeing them. Just make sure that you also create variety so they don’t get bored.
Want to learn more tips in building your online presence? Give us a call or send us a message; we’d be glad to lend a helping hand.
“Content builds relationships. Relationship are built on trust. Trust drives revenue.”
— Anonymous
2 Responses
It is really challenging to direct traffic to one’s websites and product pages. That is why it is crucial to revisit the pages and optimize it regularly. Thank you for these tips.
I’ve always thought that it was just a matter of posting content regularly, until my engagement went down. Now, I ask my SMM to put variety into the posts.