In a previous blog post, you have read about the influencer marketing strategy and how it would help your brand gain recognition. People nowadays are experiencing “banner blindness” wherein they mentally tune out the ads that they see. Thus, this could be the reason why your Facebook ads are not generating conversions.
TikTok, one of the platforms that influencers use, has now become the ultimate trend in videos. Why? The short and catchy videos are easy to create that even amateurs can create professional-looking effects. Thus, influencers have a simpler platform where they can share their content, garner a lot of views and engagement, and earn money from it.
So, before you start contacting influencers to market your brand, here are a few tips to get you started.
Influencer Marketing Tips to Gain Brand Recognition
Tip # 1 – Know Your Brand
Most influencers are geared towards fashion and beauty, but that doesn’t mean you should give up. It is also important what niche you are in.If your niche concerns food, health and wellness, and consumer technology, influencer marketing may just be perfect for your campaign.
Tip # 2 – Tap into Relevant Influencers
Don’t just sign up with the influencer just because he or she has a high number of followers and engagement. If they have an entirely different niche than yours, most likely their followers will have the same interests.
Make sure to research well and keep a file with their details. Follow their social media accounts and engage with them so they will recognize you. Once you find the perfect influencer who has the same niche or interests as the brand you represent, they will become an extension of your brand.
In addition, not just because they have a small number of followers means that they can’t be effective. Check out their engagement rates, too. If their audience is actively engaged and the influencer engages with them, then this would mean better exposure.
Tip # 3 – Create an Outline and Templates
Once you have found your influencers, it’s time to reach out to them. Create message templates for introduction and for following up with them. Once they accept, your terms should be clearly outlined, too.
Here are some things that you need to consider:
- Your budget
- What content do you require of them and the specifications for each type of content
- How long will the collaboration run?
- Who will own the rights to the content?
- An agreement form signed by both parties
- What products would you like them to endorse?
Tip # 4 – Creative Freedom
Let your influencers be creative with content. You can suggest some talking points about your product’s features but let them create their own story. They resonate with their audience because of their effective content and they know what captures their interest. Trust them with their content because they are already masters. You may also learn a thing or two about content ideas from them.
Tip # 5 – Track Metrics
The only way you can gauge the success of your influencer marketing strategy is to check the analytics. You should track not just the likes and engagement rates but the sales. You may want to share tracked links to your products so it will be easier to check conversions. If you are an Amazon seller, you can use the Amazon attribution links or even have them sign up for an Amazon influencer storefront.
Conclusion
Influencer marketing does not only mean asking an influencer to post photos or videos of your products. Yes, their audience may see your products but that is not enough. You should have a clear marketing strategy outlined so both you and the influencer will profit from the campaign.
Need help starting up with your marketing campaign? Give us a call and we’ll help you out!
“Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.”
— Shafqat Islam
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