As more and more sellers turn to online selling, the price competition also becomes widespread. Manufacturers may now be wary to work with an authorized reseller. Brick and mortar stores may also have challenges in procuring items from distributors. This creates a domino effect and fierce competition arises. A strong MAP policy not only protects your brand but protects other authorized resellers as well.
Going into business is one of the challenges every entrepreneur has to face. There are countless possibilities and you just have to choose the right business model for you. One of the most popular is the wholesale business model. More and more people are going into the wholesale business rather than the retail business.
If your wholesaler or third party seller is not giving you any benefit, you need to rethink your strategy.