How the MAP Policy Works and Why You Should Have It

MAP seller policy agreement

As more and more sellers turn to online selling, the price competition also becomes widespread. Manufacturers may now be wary to work with an authorized reseller. Brick and mortar stores may also have challenges in procuring items from distributors. This creates a domino effect and fierce competition arises. A strong MAP policy not only protects your brand but protects other authorized resellers as well.