Have you ever browsed through your Instagram feeds and see those beautiful photos and videos of product endorsers? You will even see some of them go live and demonstrate products that they have bought. These social media influencers are a crucial aspect of influencer marketing. They do paid collaborations and demonstrate your products to their target audience. Influencers are effective because people get enticed to buy when they see it on social media or when someone popular uses the product. That’s why big brands also reach out to famous artists as part of their influencer marketing strategy.
What is Influencer Marketing?
Influencer marketing is a strategy used by businesses to reach out to their target audience through influencers. Influencers are people who have the power to influence the consumer’s buying decisions because of his or her authority, popularity, position, knowledge, or relationship with the audience or followers. They have already built a reputation so their audience trusts them. Imagine having someone popular wearing a specific brand of jeans or using a special type of cookware. Since most people rely on social media, these influencers provide realistic product reviews that their target audience listen to.
Influencers can also create trends which is another reason why brands turn to them for marketing products and services. Social media influencers use a variety of content such as blogs, photos, videos, stories, and YouTube tutorials or demos.
How to Boost Amazon Sales Through Influencer Marketing
Amazon encourages influencer marketing because it helps drive people to the site. That means more people will be introduced to Amazon and be enticed to buy on the site.
As an Amazon seller, your best bet is to get influencers to sign up as your brand ambassadors. Of course, your products should also be up to par. Influencers are also looking for products that are selling well and have good reviews in the market. Otherwise, who would want to market products that are not of high quality.
Look for an influencer who is in the same or related niche as your brand. For example, if you are selling cooking and baking tools, look for influencers who are into cooking. You may want to tap into moms, homemakers, cooks, chefs, and foodies as they will appreciate your products. Check their engagement as well and see if they engage with their followers. Browse through the comments and see if their followers are also interested in what they post and are not just “likers” or “lurkers.”
Look into the type of content that they post and see if they are aligned with your brand. Most brands prefer short videos that demonstrate products as these are eye-catching and informative. Make sure that you are also aware of the different types of content and jargon used to avoid miscommunication.
Finally, come up with a plan of action on how to reach out to influencers, what to offer the, how much to pay them, and what you require of them. It is also best to put it into writing and have them sign an agreement. Of course, make sure you ask first if it is alright for them to sign an agreement. These people are also entrepreneurs so be professional when communicating with them.
Amazon influencer marketing is effective in driving sales to Amazon and boosting sales. It also helps consumers find their way to Amazon and shop. Thus, Amazon encourages influencers marketing which is great for awareness and traffic.
Utilize influencer marketing and also gain brand awareness and extend your brand’s reach.
Stay tuned for part 2 as we discuss tips and tricks for influencer marketing.
If you need help with your marketing plan, connect with us and we’d be glad to help you out.
” People do not buy goods and services. They buy relations, stories, and magic.”— Seth Godin